DraftKings Enters Predictions Market Arena, Challenging Kalshi and Polymarket
DraftKings has launched a CFTC-regulated predictions platform in 38 U.S. states, marking its formal entry into the competitive events forecasting market. The subsidiary, DraftKings Predictions, will initially focus on sports and financial outcomes before expanding to entertainment categories.
The MOVE positions DraftKings against established players like Kalshi and Polymarket while leveraging existing partnerships with ESPN and NBCUniversal. 'This reflects our commitment to products that tap into customer passion,' said Chief Product Officer Corey Gottlieb, emphasizing the platform's real-time capabilities.
Notably, the offering will be available in states where traditional sports betting remains prohibited, including California and Florida. The platform operates under CFTC oversight as an Introducing Broker and NFA member.
